
Articles & published work · Forbes, SchoolCEO, MEET, Nova
Articles & published work.
Writing, interviews and expert commentary on AI, trust and leadership.
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Where my work appears
Articles I have written and stories that quote my research and practice.

Advances in the Practice of Risk, Crisis, and Emergency Communication
A new edited book on communication as a life-saving, trust-building practice in a crisis. I wrote Chapter 5, “The Influence of Generative AI on Crisis and Risk Communications: Navigating the AI Paradox.”
Edited by Randall N. Hyer, Vincent T. Covello and Benjamin R. Morgan.
View the book at Nova ↗
How to Humanize AI in the Care Economy
Featured in Christine Michel Carter’s reporting on AI ethics and human care.
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When Everything Looks Real and Nothing Feels True
By Rebecca Bultsma. Three AI conversations every school leader needs to have.
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AI Rights Enter Anthropic’s Terms of Service as Microsoft Pushes Back
Quoted in Sandy Carter’s reporting on the questions around AI rights.
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10 Podcasts That Shaped the AI in Education Conversation in 2025
Dan Fitzpatrick names AmpED to 11, the podcast I cohost with Brett Roer.
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Full Steam Ahead: Generative AI for School Communications
By Rebecca Bultsma. A practical guide to generative AI for school communicators.
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AI Agents Have Left the Chat
By Rebecca Bultsma. What comes next as AI moves from answering to doing.
Read the article ↗The Best Use of AI at an Event Is the Work Nobody Notices
By Rebecca Bultsma. A practical look at AI behind the scenes.
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Should You Tell the World You’re Using AI?
By Rebecca Bultsma. Why disclosure is not always a simple yes or no.
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