Deepfakes in Schools

Keynotes and practical response training for school leaders, communicators and boards.

Rebecca Bultsma delivering an AI keynote for a K-12 education audience
Rebecca Bultsma delivering an AI keynote for a K-12 education audience

Every session includes practical resources your team keeps.

Inquire about a session

The image may be fake. The harm is real.

Crisis communications

200+ AI presentations

MSc · University of Edinburgh

Deepfake research & writing

Accredited in public relations (APR)

THE KEYNOTE

Deepfakes at the Door

Leading, Communicating, and Responding Under AI Uncertainty

Rebecca Bultsma speaking on stage at a CACE conference

When a deepfake spreads through a school community, leaders must act before every fact is clear.

Using real school incidents and her own research, Rebecca helps teams protect the person targeted, communicate what is known and unknown, coordinate the response and preserve trust.

The Research

Rebecca wrote the chapter on generative AI for the forthcoming textbook Advances in the Practice of Risk, Crisis, and Emergency Communication (Nova Science Publishers, 2026). Her chapter, "The Influence of Generative AI on Crisis and Risk Communications: Navigating the AI Paradox," examines how synthetic media changes crisis response, including deepfakes.

Rebecca completed an MSc in Data and AI Ethics at the University of Edinburgh. Her research examined publicly documented K-12 deepfake incidents and how institutions responded.

Her SchoolCEO Magazine article, "When Everything Looks Real and Nothing Feels True," brings that research to school leaders.

Read the SchoolCEO Article

Practical takeaways

Your team leaves with resources it can use:

  • Discussion guides for cabinets and boards

  • Decision questions your team can use during an incident

  • Quick-reference response guidance for the first minutes and the first hour of a deepfake incident

  • Follow-up access for questions after the session

Choose a keynote, half-day workshop, executive session or live virtual training.

INQUIRE ABOUT A SESSION

What you’ll learn

Technical verification may help. Human care cannot wait for certainty.

WHY REBECCA

AI ethicist and keynote speaker Rebecca Bultsma

Research meets the call you actually have to answer.

Rebecca Bultsma is an AI ethicist, keynote speaker, and strategic advisor.

She has delivered more than 200 AI presentations and brings first-hand experience in strategic communications, crisis response, leadership decisions, and public trust.

When Everything Looks Real and Nothing Feels True article in SchoolCEO Magazine

READ REBECCA’S ARTICLE IN SCHOOL CEO MAGAZINE

"What sets Rebecca apart? She's not an AI cheerleader, and she's not a doomsayer. She lives in the "messy middle," honest about both the promise and the risks, practical about what matters right now. That balance is rare and exactly what organizations need."

Natalie, repeat speaking client

COMMON QUESTIONS

What organizers need to know

  • This session can be customized for superintendents, cabinets, boards, school communicators, technology leaders, student-services teams, or a mixed leadership audience.

  • No. The limits of AI detection are part of the discussion, but the session focuses on leadership, communication, protection, and responsible action under uncertainty.

  • Yes. The session draws from publicly documented incidents and institutional responses. Private thesis case details remain private.

  • Yes. Keynotes, leadership sessions, and workshops can be adapted for virtual delivery.