AI for Communicators
AI keynotes and training for the work communicators actually do.
Rebecca Bultsma is an AI ethicist and accredited public relations professional (APR) who completed an MSc in Data and AI Ethics at the University of Edinburgh.
Communicators are built for this moment.
The AI conversation is crowded with engineers, futurists, and vendors. The people missing from the front of the room are the ones who know how organizations actually work.
That's us. The comms people. The PR pros, marketers, and communicators who make the work work.
I believe communicators are the best-positioned people in any organization to lead on AI because of the skills we already have. We understand relationships. We know how to make something complicated clear enough for people to act. We read a room, manage trust, and know that how you say a thing decides whether anyone hears it.
I don't teach communicators to become technical people. I train them to bring the skills they already have to AI, and to be excellent with it: faster where it's safe, careful where it counts, and steady when something fake starts spreading on weekend eve (of course).
I know your job because it was my job. The approval chains, the board meeting Monday, the crisis that doesn't wait for one. Deepfakes and synthetic media have made trust the whole game now, and trust is the thing communicators have always owned.
Ways to work together
Conference Keynotes
Practical keynotes for PR, marketing and communications audiences, with ideas people can use when they get back to work.
Team Training
A half-day or full-day built around your workflows, policies and the questions your community is asking.
Virtual Sessions
The same work, delivered live to a distributed team.
I’ve worked with thousands of communicators in the public and private sectors.
The institutions. The Toronto District School Board, Canada's largest. Seattle Public Schools, as a repeat training and policy partner. The Canadian School Boards Association Congress, as keynote. The Council of Canadian Academies, as an ethical AI panelist. Canada's Digital Governance Standards Institute, as a committee member.
The communicator stages. The NSPRA National Seminar, twice: St. Louis and Seattle. The IABC World Conference in Chicago, with return sessions for IABC Philadelphia and Edmonton. CACE's national conference in Montreal and Calgary, where I also served as executive board member and national conference chair. The Canadian Public Relations Society, on what AI means for the PR industry.
The chapter circuit. School PR associations in fourteen states: Pennsylvania, Oregon, Colorado, Michigan, Missouri, Florida, Georgia, Washington, New York, Ohio, Oklahoma, New Jersey, and the Carolinas.
The crisis specialty. The Centre for Crisis & Risk Communications. Sessions alongside Molly McPherson and Dr. Timothy Coombs. AI and crisis response is the room this work was sharpened in.
More than 200 presentations. Published in SchoolCEO Magazine, with a textbook chapter in press. Still a communicator first.
Featured in Forbes
Rebecca Bultsma discusses human-centred AI in caregiving with Christine Michel Carter for Forbes. Read the article.
This is the work I know best.
If you are planning a conference or building AI capability on your team, I’m ready to help.