Helping you use AI in ethical, strategic, and practical ways

Let's figure out where AI fits, where it doesn't, and where you go from here.

HI, I’M REBECCA.

I think AI is amazing, but I’m also fully aware of the risks it carries. My MSc in Data and AI Ethics from the University of Edinburgh has given me a unique perspective that many AI experts don’t have. I've spent years in the gap most people skip: the space between what AI promises and what it does to an actual classroom, newsroom, or leadership team.

Most people and organizations want to start using AI but don’t know where to start or have concerns about how to do it well. So I help them make sense of AI in a way that feels clear, human, and genuinely useful.

I’m a keynote speaker, researcher, and innovation consultant who works with districts, organizations, and executive teams across North America. And I can help you too.

Let's Connect
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Rebecca Bultsma

AI Adoption Strategist, Ethics Researcher & International Keynote Speaker

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About Rebecca

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I help leaders make sense of artificial intelligence in a way that feels clear, human, and genuinely useful. I’m a keynote speaker, researcher, and advisor who works with districts, organizations, and executive teams across North America.

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Where to find me

Podcast

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LinkedIn

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Substack

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What I offer

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Keynotes

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AI Strategy

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Workshops

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Virtual Sessions

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Leadership Training

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Consulting

Gallery

  • A woman standing in front of a reception desk at a Microsoft office, smiling, wearing a black sleeveless top, beige wide-leg pants, and sneakers.

  • An indoor conference or event with a large audience seated, speakers on stage, a big screen displaying graphics and the words 'Upper Bound', and colorful lighting overhead.

  • Woman giving a presentation on stage with a large screen behind her displaying the words "Maicon Transform".

  • A woman giving a presentation in a classroom, pointing at a slide titled 'Your Brain on ChatGPT: Accumulation of Cognitive Debt when Using an AI Assistant for Essay Writing Task' with authors and diagrams about EEG analysis.

  • A woman on stage, speaking into a microphone and gesturing with her right arm.

  • A woman standing on a stage giving a presentation, with large colorful banners featuring mountains and trees, and motivational quotes about life and adventure.

  • A woman speaking at a conference, holding a microphone and pointing upward, with colorful balloons and large metallic balloon letters behind her reading 'DIVERSITY'.

  • A woman is standing on a stage with a microphone, giving a presentation to an audience in an auditorium. There is a large screen behind her showing a cartoon graphic and text.

  • A woman wearing headphones stands on a stage with a laptop, speaking to a large audience at a conference or event inside a dimly lit auditorium. Audience members are seated, wearing headphones, and facing her, with chairs and lighting fixtures overhead.

  • A woman standing on a stage holding a microphone, giving a presentation in front of a large screen displaying a slide titled 'Unpack the AI Story' with illustrations and text.

  • A woman presenter on stage with a microphone, standing in front of a large screen displaying the text 'A threat or an opportunity?' at a conference. There is an audience seated in front, some taking photos and paying attention. A side banner advertises Jambo, a cloud platform for stakeholder engagement.

  • A woman giving a presentation at a conference or seminar, with a slide projected behind her that reads 'future proof your career' and includes bullet points about embracing AI tools, focusing on human value tasks, collaborating with others, leading, staying informed, and advocating for ethical AI.

  • A woman giving a presentation on stage at CACE Conference, standing in front of a backdrop with logo and text that says 'CACE | acacé con' in orange and black colors.

  • A woman in beige pants and a tan top is giving a presentation in a conference room with large windows showing a cityscape. Behind her, a large screen displays a slide titled 'HOAX? Spreading mis and disinformation.' Several seated attendees are using laptops, with snacks and drinks on the table.